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How to Get Your Brand Approved on Amazon India in 2026

✍️ SalesBoostHub Team 📅 June 5, 2026 ⏱️ 5 min read

Getting brand approval on Amazon India is one of the biggest hurdles for new sellers. Wrong documents, unclear guidelines, rejected applications — we have seen it all. In this guide, we share the exact process that has helped 99+ brands get approved and go live.

Why Amazon Brand Approval Matters

Without brand approval, your products can be hijacked by other sellers, you cannot run Sponsored Brand ads, and you lose access to A+ content. Brand Registry gives you full control over your listings and protects your intellectual property on the marketplace.

Documents You Need

Here is the complete list of documents required for Amazon Brand Registry India:

• Registered Trademark Certificate (TM-R) OR Trademark Application Number
• Brand logo (high quality, minimum 500x500 pixels)
• GST Certificate
• Product images showing your brand name/logo
• Business PAN card
• Bank account details for seller account

Important: Amazon now accepts trademark applications under examination — you do not have to wait for full registration.

Step by Step Process

Step 1 — Create or log in to your Amazon Seller Central account
Step 2 — Go to Brands section and click on Enroll a Brand
Step 3 — Enter your brand name exactly as it appears on trademark
Step 4 — Upload your trademark certificate or application number
Step 5 — Add product categories where your brand sells
Step 6 — Upload product images with brand logo visible
Step 7 — Submit for review

Amazon typically takes 3-7 business days to approve. If rejected, they send an email with the specific reason.

Common Rejection Reasons and Fixes

Rejection 1 — Brand name mismatch: Your trademark name must match your seller account name exactly. Even a small spelling difference causes rejection.
Rejection 2 — Low quality images: Product images must clearly show your brand name or logo. Blurry or small logos are rejected.
Rejection 3 — Trademark under opposition: If your trademark has opposition filed, Amazon may reject. Contact a trademark lawyer to resolve the opposition first.
Rejection 4 — Wrong trademark class: Make sure your trademark covers the product category you are selling in.

What Happens After Approval

Once approved, you get access to Amazon A+ Content, Sponsored Brand Ads, Brand Store, Brand Analytics and full listing control. You can also report listing violations by other sellers. Most brands see a 15-25% increase in conversion rate after adding A+ content.

Tags: AmazonBrand RegistryE-commerceMarketplace
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